Corporate Strategy Igor Ansoff Pdf -

Let's consider a company like Apple, which currently offers a range of electronic products, including iPhones, Macs, and iPads.

Igor Ansoff (1918–2002) was a Russian-American applied mathematician and business manager. He is known globally as the "Father of Strategic Management." Before Ansoff, business planning was largely budgeting and forecasting. Ansoff introduced the concept of —making decisions today based on future scenarios. corporate strategy igor ansoff pdf