Principles Of Marketing By Philip Kotler Ppt Chapter 1 Access

"Marketing is the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return."

Here's a brief overview of the key concepts in Chapter 1 of "Principles of Marketing" by Philip Kotler:

Chapter 1 concludes by looking at how the world is shifting. For a modern PPT, you must include:

Kotler, P. (2019). Principles of Marketing. Pearson Education.