Pitch Anything- An Innovative Method For Presenting- Persuading- And Winning The Deal New!

“On a scale of 1 to 10, how confident are you that this is the right direction?”

Mark had just flipped the frame. He wasn't the seller begging for money; he was the prize.

Secure an emotional commitment ("hot cognition") before diving into the cold, hard details.

“On a scale of 1 to 10, how confident are you that this is the right direction?”

Mark had just flipped the frame. He wasn't the seller begging for money; he was the prize.

Secure an emotional commitment ("hot cognition") before diving into the cold, hard details.