One of the central arguments of the book is that setting "realistic" or "achievable" goals is a trap. Cardone posits that average goals fail to inspire the necessary action to overcome inevitable obstacles. When a goal is small, hitting an obstacle feels like a failure; when a goal is massive (10X), obstacles become mere stepping stones.

Grant Cardone’s thesis is absolute: There is no shortage of money, opportunity, or customers. There is only a shortage of massive action.

Cardone argues that the middle class is a "compromise" that leaves people exposed to inflation and taxes without the massive buffers provided by 10X success. 32 Traits of Successful People