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The real marriage between Malayalam cinema and Kerala culture occurred during the 1970s and 1980s. This period, often called the 'Golden Age', was defined by the 'New Wave' or 'Parallel Cinema' movement, spearheaded by auteurs like Adoor Gopalakrishnan, G. Aravindan, John Abraham, and Padmarajan.

The relationship between Malayalam cinema (Mollywood) and Kerala culture is symbiotic: the industry acts as a mirror to the state's socio-political evolution while simultaneously shaping the contemporary Malayali identity