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She drew a diagonal across the new square and labeled the resulting zones: Certainty, Capability, Cost of Delay, and Cultural Fit. "Every strategic move sits somewhere in this space. An acquisition might score high on market access but low on cultural fit. A new product could be cheap to test but uncertain in adoption. We choose based on where Halcyon can move fastest without losing its identity."

: Entering a new market with new products. This is the highest-risk strategy as it requires new skills and technology. Beyond the Matrix: Key Strategic Concepts corporate strategy igor ansoff pdf exclusive

Perhaps the most compelling reason to review the original text is Ansoff’s concept of the . She drew a diagonal across the new square

Mapping the Influence of Ansoff's Corporate Strategy - Zupic Cost of Delay