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Platforms like Fortnite host exclusive concerts (e.g., Travis Scott or Ariana Grande), turning a video game into a premier venue for popular media.

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Influencers and content creators have become key tastemakers, helping to promote exclusive content to their followers. Many providers have also used social media to engage with audiences, sharing behind-the-scenes footage and sneak peeks of upcoming content. Platforms like Fortnite host exclusive concerts (e

Exclusivity allows platforms to cater to specific subcultures. A sci-fi epic might not win the "mass market" on broadcast TV, but as an exclusive on a streaming service, it can become a "niche-buster"—a massive hit within a specific demographic that keeps that group loyal to the platform. The Business Behind the Screen Travis Scott or Ariana Grande)

It acts as a "magnet" to pull users away from competitors.