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Social media has become a driving force in shaping popular culture. Platforms like Instagram, TikTok, and Twitter have given rise to influencers and content creators who have amassed massive followings. These influencers often collaborate with brands, producers, and other creators to produce content that resonates with their audiences. The lines between traditional entertainment content and social media have become increasingly blurred, with many TV shows and movies now incorporating social media elements into their storylines.

: Investigates how social media algorithms define and refine popular culture in contemporary society. Key Findings in the Field whiteboxxx230212emeliecrystalworkmeout link