Known as the home of "Donghua" (Chinese animation) and Gen Z subcultures. It is the primary platform for gaming content and creative long-form video.

The Chinese entertainment industry has undergone significant transformations since the 1990s. The government's efforts to promote the creative industries, coupled with the country's economic growth, have created a thriving market for entertainment content. The industry's growth has been driven by the increasing popularity of television dramas, films, music, and online gaming. China is now the second-largest film market in the world, with a box office revenue of over $60 billion in 2020. The country's television drama industry is also booming, with thousands of dramas produced every year, many of which are exported to other countries in Asia and beyond.