It provided the Indian housewife, the lonely student abroad, and the exhausted office worker a way to unwind without burning a hole in their pocket. It preserved old episodes that networks deleted from their archives. It allowed a mother to catch up on Kyunki Saas Bhi Kabhi Bahu Thi while cooking dinner halfway across the globe.
Much of the content is available in HD with regular updates shortly after official broadcasts. Animation & VFX: It provided the Indian housewife, the lonely student