(winner of Bigg Boss Malayalam Season 7 ) has ignited a firestorm this April. During a public event,

A 45-second vertical video of a young woman crying outside a nationalized bank in the capital. She claimed her father’s gold was being held hostage over a minor technicality in her educational loan.

Kerala boasts one of the highest internet penetration rates in India. This hyper-connectedness is a strength, but it also creates a fertile ground for information— and misinformation— to spread like wildfire. When a "clip" hits the internet, the reaction follows a predictable pattern: