Dutch Bros Employee Handbook Top

The handbook dictates that the average customer wait time should not exceed 3 to 4 minutes. Employees are taught specific workflows (often termed "choreography") to minimize movement and maximize speed. Unlike Starbucks, where customers often linger, the Dutch Bros handbook optimizes entirely for drive-thru throughput.

In most coffee shops, if a customer asks for a weird flavor combination (e.g., a "Pumpkin White Coffee Annihilator with soft top"), a new hire might shrug. At Dutch Bros, that is a fireable offense on the first offense (in terms of culture, if not legal paperwork). dutch bros employee handbook top

Employees must move with a "sense of urgency" and remain aware of their surroundings to improve efficiency. The handbook dictates that the average customer wait

: Reliability is non-negotiable; you must show up on time and follow proper call-out procedures. In most coffee shops, if a customer asks