Many logotypes in curated galleries rely on visual puns (a fish in the letter 'F', a tooth in the letter 'm' for a dentist). These are clever. They are "Evamy-esque." But are they effective branding?
Here is a breakdown of why the Michael Evamy standard matters, and how you can go beyond simple appreciation to create "better" logotypes yourself. logotype michael evamy better
The book is indexed alphabetically by company name and by industrial sector, making it easy to research how other brands in a specific market have tackled their identity. It's Nice That Related Recommended Titles Logo (Revised Edition) by Michael Evamy The foundational book covering both symbols and wordmarks. Symbol by Michael Evamy Focuses specifically on brand symbols. Many logotypes in curated galleries rely on visual