| Pillar | Description | Content Types | Frequency | KPI | |--------|-------------|---------------|-----------|-----| | | Quick takes on viral memes, challenges, or design trends. | Reel/TikTok 15‑sec trend remix, carousel “Trend‑Fit”. | 3‑4×/week (timely) | Views, Share‑through rate | | Educational Mini‑Hacks | Bite‑size tutorials that solve a specific problem in ≤60 seconds. | Reel, carousel, carousel‑to‑PDF, Shorts. | 2×/week | Saves, Click‑through to lead‑magnet | | Behind‑the‑Scenes (BTS) | Show workflow, tool setups, failed attempts → authenticity. | Stories, “Day‑in‑the‑Life” vlog, timelapse. | 1‑2×/week | Story replies, DM inquiries | | Community Spotlights | Feature followers’ recreations, Q&A, user‑generated content (UGC). | Repost, collage, “Feature Friday”. | 1×/week | UGC volume, follower growth | | Long‑Form Thought Leadership | Deeper dives into design theory, brand strategy, career advice. | IGTV/YouTube 5‑10 min, LinkedIn article, newsletter. | 1×/week | Watch‑time, newsletter sign‑ups |
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