| Category | Example Brands | Why It Works | |----------|----------------|--------------| | | Glossier, Fenty Beauty, The Ordinary | Aligns with makeup tutorials & glam looks | | Activewear | Gymshark, Alo Yoga, Lululemon | Ties into fitness content and “AnnaFit” program | | Wellness | Ritual, HUM Nutrition | Supports body‑positive, health‑focused messaging | | Tech/Gadgets | DJI (camera drones), Canon (camera gear) | Perfect for behind‑the‑scenes production insights | | Lifestyle | FabFitFun, HelloFresh | Broad appeal to fans who love curated experiences |