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Netflix, Amazon Prime Video, and Apple TV+ are the new network giants. They invest billions in original content because exclusive shows drive subscriptions. The "binge-watch" model has changed narrative structure—shows are now written as 8–10 hour movies, with cliffhangers designed to keep subscribers from canceling.

Overview

Business model

: A rise in festivals and "live" storytelling (museums, trade shows) that turn media consumption into a physical social ritual. xxxbp.tv.com