Nepali cinema is a small but resilient industry, producing approximately 60-70 feature films annually. Historically overshadowed by the colossal Indian (Bollywood) and regional film industries, Nepali cinema has developed a unique identity rooted in the nation’s geography, linguistic diversity (primarily Nepali language, with Maithili and Bhojpuri variants), and socio-political upheavals. However, the concept of "popular videos"—ranging from low-budget music videos on YouTube to short-form content on TikTok—has disrupted traditional filmography. This paper explores how these two spheres (formal filmography and informal popular videos) now coexist, compete, and occasionally collaborate.