This period was characterized by a massive wave of adult films that overshadowed mainstream, hero-centric cinema.

Though the film underperformed, the Kuthu sequences—specifically "Kotha Raja" —showcased a template. The "Work" was in the production design: slow-motion walks, leather jackets, and a gangster aesthetic fused with Kuthu beats. It taught the industry that for Kuthu to work, swagger is non-negotiable.

: The impact of OTT platforms has allowed even niche or gritty "kuthu"-style works to find international audiences, moving beyond the physical limitations of Kerala’s local theatres. The Impact on the Industry's Workforce