There is a growing movement among urban youth to ditch synthetic, mass-produced "lehenga sets" for handwoven Kanchipuram silks , Bandhani from Gujarat, or Ikat from Odisha. Content that explains how to identify a genuine Pashmina using the burn test, or how to drape a Mekhela Chador (Assamese saree), is highly valued.
Any responsible article on this topic must address the shadows. The "Instagram vs. Reality" of Indian culture is stark. There is a growing movement among urban youth