Kendrick Lamar | Gnx Zip Top

For the uninitiated, “GNX” refers to the Buick Grand National Experimental – a classic muscle car that Kendrick has referenced in lyrics and imagery over the years. Speculation ran wild in 2024 that a surprise project titled GNX would drop without warning, following the pattern of Untitled Unmastered .

When Kendrick unveiled the album on November 22, 2024, the cover art featured a grainy, low-angle shot of a 1987 Buick GNX. The merch that followed immediately borrowed from 1990s NASCAR, rally racing, and bootleg flea market tees. The result? A collection of hoodies, crewnecks, and most importantly, zip-up hoodies that look like they’ve been sitting in a time capsule from 1998. kendrick lamar gnx zip top