Not everyone celebrated the clip-ification of Bollywood. Veteran screenwriter Javed Akhtar called it "the death of narrative patience." He had a point. In 2021, several films— Radhe , Hungama 2 , Bhuj: The Pride of India —had their entire plot arcs summarized in a 90-second fan edit before release. Why watch two hours when you’ve already seen the climax reveal, the cameo, and the plot twist in three separate clips?
These clips often circulate within local networks before reaching a global audience. indian masala clips net 2021