Design Methodology — How it all started | Special Projects
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A major contribution of Das Coisas Nascem Coisas is the introduction of the campo semantico (semantic field). Before sketching, Munari instructs the designer to list all words associated with a problem (e.g., for a “bed”: rest, night, horizontal, soft, wood, spring). The design solution must then be a synthesis of these verbal constraints. This shifts design from subjective taste to objective research. Design Methodology — How it all started |
Determining the exact boundaries and requirements. This shifts design from subjective taste to objective
The book is structured to lead readers through Munari's signature design methodology , typically broken down into these core steps:
The Brazilian Portuguese title Das coisas nascem coisas carries a playful, almost incantatory rhythm— From things, things are born . Munari deliberately writes for both adults and children. The book’s layout uses sans-serif type, arrow diagrams, and photographic sequences that mimic a flipbook. This is no accident: Munari believed that the child’s gaze—unburdened by functional habit—sees the secret ancestry of objects. A child knows a spoon is a tiny shovel; a shovel is a giant spoon. The adult, by contrast, sees only categories.
Das Coisas Nascem Coisas (original Italian: Da cosa nasce cosa Bruno Munari