| Audience | Recommendation | |----------|----------------| | | • Adopt a clear, consistent disclosure policy (e.g., using #ad, #sponsored). • Keep contracts and sponsor communications organized to quickly refute unfounded claims. | | For Media Outlets (incl. Indo18) | • Whenever possible, corroborate viral content with multiple sources before publishing. • Provide a balanced view by including statements from the accused party and legal experts. | | For Brands | • Conduct due‑diligence checks on influencers’ past content for compliance. • Include “transparency clauses” in contracts that obligate influencers to disclose payments. | | For Regulators | • Consider issuing clearer guidelines for “educational influencers” who operate in a gray zone between teaching and marketing. • Offer a streamlined reporting mechanism for alleged undisclosed sponsorships. |
A specific Indonesian slang acronym for Bini Orang (someone's wife). Indo18) | • Whenever possible, corroborate viral content
Published exclusively for Indo18 – 18+ lifestyle & entertainment platform Indo18) | • Whenever possible
To mitigate the negative impacts of viral scandals and promote a healthier online environment, we recommend: consistent disclosure policy (e.g.