The "Shopeepay" and "GoPay" integration into streaming apps has created an economy where viewers pay creators directly. A streamer reading a ghost story on Bigo Live might earn Rp 10 million in an hour simply because viewers send virtual "gifts" to keep the story going.
| Challenge | Impact | |-----------|--------| | | Low CPM for small creators; algorithm dependency | | Burnout & mental health | High rate of creator hiatus due to harassment, trolling, or pressure to constantly produce | | Copyright infringement | Music labels (e.g., Universal, Sony Indonesia) aggressively claiming YouTube revenue | | Shifting regulations | Proposed age-gating for certain content types (e.g., horror after 10 PM) | The "Shopeepay" and "GoPay" integration into streaming apps
continues to trend with extreme eating challenges, particularly themed around seasonal events like Ramadhan. HypeAuditor 3. TikTok and Music Trends Top YouTube Channels in Indonesia - HypeAuditor HypeAuditor 3
, which amassed over 3.4 million admissions in just one week in March 2026, and Wait Until I Make It and Wait Until I Make It