This report focuses on "always-on fandom," suggesting companies host fan content and exclusive shopping in their own environments to boost retention.
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Yet, paradoxically, there is a growing hunger for "slow media." Long-form podcasts and deep-dive video essays are booming, suggesting that while we like the quick hit of a TikTok, we still crave the depth of a well-told, complex story. Conclusion This report focuses on "always-on fandom