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Gen Z households now pay the highest amount for subs to date [ 5 ].
Apple’s Vision Pro and Meta’s Quest have proven that immersive environments are viable. The next step is not just watching a movie but inhabiting it. Imagine walking through a detective noir, picking up clues in your living room via augmented reality. The content becomes the world.
Streaming services have given rise to a new era of binge-watching, allowing viewers to consume entire seasons of shows at their own pace. This shift has led to a change in the way content is produced, with many shows now being created with streaming in mind. The success of streaming services has also led to a surge in original content production, with many platforms investing heavily in new and innovative storytelling.
: Consumption has moved predominantly to mobile (60%) and connected TV. Major players like
Gen Z households now pay the highest amount for subs to date [ 5 ].
Apple’s Vision Pro and Meta’s Quest have proven that immersive environments are viable. The next step is not just watching a movie but inhabiting it. Imagine walking through a detective noir, picking up clues in your living room via augmented reality. The content becomes the world.
Streaming services have given rise to a new era of binge-watching, allowing viewers to consume entire seasons of shows at their own pace. This shift has led to a change in the way content is produced, with many shows now being created with streaming in mind. The success of streaming services has also led to a surge in original content production, with many platforms investing heavily in new and innovative storytelling.
: Consumption has moved predominantly to mobile (60%) and connected TV. Major players like
