Unlike modern horror which often relies heavily on CGI, Sshhh... Phir Koi Hai used , eerie background scores, and localized Indian folklore to create a sense of dread. It tapped into urban legends and rural myths that resonated deeply with the Indian audience, making "Phir Koi Hai" a household name for late-night thrills.
The initial years of the show operated as an anthology series. Each story arc typically spanned three to four episodes, a format that was innovative for its time.