AI has moved from a novelty to a strategic necessity, though "AI slop" (low-quality synthetic content) is a growing concern for brand trust. Global Entertainment & Media Outlook 2022-2026 - PwC
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Lil Miquela (a CGI robot influencer) has millions of followers. AI-generated "virtual streamers" on YouTube are gaining traction. In the future, brands may never rely on fickle human celebrities again. They will build their own digital stars who never age, never scandalize, and work 24/7. AI has moved from a novelty to a
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