The shift from linear broadcasting to on-demand streaming has fundamentally changed our relationship with media. We have moved from a "watercooler" culture—where everyone watched the same show at the same time—to a fragmented landscape of niche interests.
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According to a report by Edison Research, the number of Americans listening to podcasts has grown from 11% in 2015 to 20% in 2020. Podcasts have become a popular form of entertainment and education, with many creators producing high-quality content on a wide range of topics. The shift from linear broadcasting to on-demand streaming