| Modern Application ---|--- Mailing lists | Email lists, SMS marketing, retargeting pixels Sales letters | Landing pages, VSLs (Video Sales Letters), DMs Physical fitness | Energy management for creators (sleep, gym, diet) The P.S. | Post-roll on reels, email postscripts, cart page reminders Star-Story-Solution | TikTok hooks, Instagram Reel scripts, LinkedIn posts
If you want, I can:
Halbert's obsession with hyper-targeted mailing lists is the exact same concept as creating custom lookalike audiences on Facebook or targeting specific intent keywords on Google Ads. The Boron Letters -PDF-
"The Boron Letters" by Gary Halbert is a foundational series of 25 letters offering practical, raw advice on copywriting, marketing, and life, written from federal prison. Key lessons focus on understanding the market before the product, employing the AIDA formula, and using simple language, along with personal development tips like the "HALT" principle. Access the full, free text of the letters at milesbeckler.com . | Modern Application ---|--- Mailing lists | Email