Designed as a "behemoth" of a reference book, its physical presence is as bold as its content: cm (large-format). : Approximately : 432 pages of multilingual text (English, French, German). Amazon.com Accessing the Work
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For the serious designer, this is an investment piece. If you cannot purchase it, seek it out in a library. Regardless of the format, studying the modernist masters contained within is an education in how to create visual identities that endure the test of time.
from 1940 to 1980. It explores how modernist attitudes—focused on simplicity and geometric forms—gave birth to the corporate identities we recognize today. Core Content & Structure