Stop thinking of chai as a beverage. In India, chai is a social lubricant. The day doesn't start until the chaiwala (tea seller) pours that milky, spicy, sweet liquid into a clay cup.
The Indian calendar is a non-stop celebration of life, seasons, and religious events. Festivals are the best window into the country's soul. Major Festivals
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Creating content about India for Indians (and the global diaspora) requires understanding three key linguistic trends.