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Brands that try to speak "Gen Z slang" often fail spectacularly because they miss the irony. Indonesian youth value sarcasm and absurdism . A sincere advertisement is rejected; a self-deprecating, bizarre meme ad is celebrated.
Brands that try to speak "Gen Z slang" often fail spectacularly because they miss the irony. Indonesian youth value sarcasm and absurdism . A sincere advertisement is rejected; a self-deprecating, bizarre meme ad is celebrated.