The Indonesian television industry is a significant sector, with a range of local and international channels broadcasting in the country. Indonesian television dramas, known as "sinetron," are highly popular and often feature melodramatic storylines and catchy music.
: YouTube Indonesia's current charts are dominated by a mix of K-pop (BTS, TXT) and local stars like Bernadya ("Rabun Jauh") and Ajeng Febria
But around 2018, the exodus began. Cheap 4G data packages (thanks to fierce competition between Telkomsel and Indosat) turned the smartphone into the primary television set for Gen Z and Millennials. They abandoned the linear schedule for the algorithm.
, who reshaped the digital landscape, to modern pop stars like
