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Sun, J., & Liao, T. (2019). A study of user‑generated content in live‑streaming services. *Journal of Broadcasting & Electronic Media, 63*(2), 338‑357. https://doi.org/10.1080/08838151.2019.1629385

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| Feature | What It Did | Why It Was Revolutionary | |---------|-------------|---------------------------| | | Streamed webcam video in real time to anyone worldwide. | Pre‑dated Twitch and YouTube Live, making personal broadcasting mainstream. | | Chat Rooms & “Rooms” | Public and private rooms where users could hang out, watch streams together, and play mini‑games. | Fostered a sense of community that felt more intimate than early forums. | | Customizable Avatars & Skins | Users could dress up their webcam feed with overlays, filters, and animated avatars. | Early precursor to modern VTubing and AR filters. | | Monetization (Stickers & Gifts) | Viewers could send virtual stickers or gifts to streamers. | Gave creators a way to earn a modest income before ad‑revenue models took over. | Sun, J

Effective moderation and community guidelines are crucial in maintaining a safe and respectful online environment. Community moderators play a vital role in enforcing guidelines, addressing reports of harassment or abuse, and fostering a positive community atmosphere. By establishing clear guidelines and consequences for violating them, communities can promote a culture of respect and inclusivity. | Pre‑dated Twitch and YouTube Live, making personal