The entertainment industry in 2024 is more diverse and dynamic than ever, with technological advancements and changing consumer behaviors driving its evolution. Streaming services continue to dominate, offering a plethora of content that caters to a wide range of interests.
: By 2024, digital media accounted for nearly two-thirds (63.7%) of the total time U.S. adults spent with media daily.
A primary trend heading into 2024 is the dominance of authentic, human-centric media. While large-scale productions still draw massive audiences, Gen Z and Millennial viewers are increasingly canceling traditional streaming video on demand (SVOD) subscriptions in favor of social media videos and live streams.