Despite rapid urbanization, youth continue to value community. Many use social media for spiritual reasons and participate in Gotong Royong (mutual cooperation) to find solutions to local issues. Indonesia Millennial and Gen Z Report 2025 - IDN Times
This artsy cohort thrives in indie cafés and underground music gigs, prioritizing authenticity and local brands. Nuruls & Nopals: Despite rapid urbanization
Popular social media platforms among Indonesian youth include Instagram (64%), TikTok (56%), and Facebook (46%) (eMarketer, 2022). and Facebook (46%) (eMarketer