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To understand the stakes, we must look at how hiring has changed. According to a 2023 survey by CareerBuilder, nearly 70% of employers use social media to screen candidates before making a hiring decision. More tellingly, 54% of employers have decided not to hire a candidate based on their social media content.

However, Maya’s journey wasn't without its lessons. She saw a colleague, Leo, nearly derail his career by using social media as a vent for frustration. Leo had posted a heated argument about a project delay, which served as a .